The problem of bitter and obnoxious taste of drug in pediatric and geriatric formulations is a challenge to the pharmaceutical industry in the present scenario. In order to ensure patient compliance bitterness masking becomes fundamental. Masking of bitter or objectionable taste of such formulations is highly desirable since it provides commercial gains to pharmaceutical industries due to higher market demand of products, patent protection to novel taste masked formulations and also in some cases extended marketing exclusivity rights. The main objective of present review is to explore different method, technologies and evaluations to mask the obnoxious taste of drugs, so that patients can use these drugs without hesitation of taste.
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